Introduction

Client acquired a novel product operating in a foreign market to its usual portfolio and standard business practice.

Aim

Provide high-level strategic input to stimulate discussion in innovation and market expansion.

Method

Multi-stage project commencing with literature analysis to:

• understand application;
• assess competitor products by way of evidence; and
• extract potential points of value for development.

Supplemented by end-user mapping and interviewing. Analysis of real-world usage in centres of excellence. KOL engagement fostered as significant value harvested from sector pros & cons.

Conclusion

Novel device introduction to company. Project moved rapidly into R&D phase to build next iteration for market.